If we are to achieve a richer culture, rich in contrasting values, we must recognize the whole gamut of human potentialities, and so weave a less arbitrary social fabric, one in which each diverse human gift will find a fitting place.

- Margaret Mead

Cultural Competence is an advantage that drives leading global companies. Why? The US Government Accountability Office and the Committee for Economic Development report that American businesses lose about $2 billion every year because they lack adequate cross cultural skills.

Understanding and Embracing Cross Cultural Diversity Within the Workplace is a Growing Necessity for Today's Organizations

According to the US Census Bureau, the convergence of several trends --declining births, retiring baby boomers, and expected business growth--will create more jobs than there will be workers to fill them in the next decade. Most of the growth within the U.S. population through 2020 will come from Hispanics (55 percent), Asians (20 percent) and African Americans (21 percent). Thus, the face of our workforce will continue to drastically change as the country assimilates more and more people of different ethnicities into the marketplace.

Why Is Cultural Diversity Important for Your Organization?

Intercultural diversity empowers. Added competence means advantage and that translates well into strategic business goals and profit returns:

• Capitalize the potential of intercultural diversity and compete effectively in the market, while reaching a level of empowerment which goes beyond inclusion.
• Enhance trusting relationships, improve teamwork and create greater efficiency for your agency, business or organization.

Our public affairs and government relations experts will help your organization make the most effective use of resources to achieve the goals you envision. We can help you to effectively communicate with your internal and external stakeholders in a culturally appropriate and sensitive fashion.

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